Christian Youth Theater (CYT)

About CYT

Christian Youth Theater (CYT) is one of the largest after-school theater arts training programs in the nation. Their Branches across the country offer classes in drama, music, dance, technical theater, and more! Each local program offers camps and classes for ages 4-18, and full-scale productions for ages 8-18.

My Work Experience

Key Achievements

  • Wrote quarterly e-newsletters to management and weekly e-newsletters to subscribers. Drafted copy and press materials, including: press releases, statements, and fact sheets.

  • Managed content on Facebook and Twitter and oversaw followers, 6,800+ combined.

  • Managed the blog. Wrote articles, edited and arranged interviews. Page views grew to an average of 5,137 views per month; 84,902, all time. Tripled page views from 2011 to 2012.

  • A spokeswoman for the largest children’s youth theater in the nation.

    • Event planner and coordinator for CYT, Inc.'s annual Expo.

    • Seamlessly orchestrated events for a non-profit organization, with budgets no more than $40,000, for up to 500 people.

    • Co-managed 8-10 volunteers and directors.

    • Worked with The Hilton in Scotts Valley, Crowne Plaza in San Diego, and Best Western in Coeur d' Alene.

    • Coordinated conference space and established budgets, deadlines, logistics, and agendas.

    • Managed media relations and community outreach.

    • Main contact for vendors and sponsors.

    • Booked musicians and speakers.

    • Served as event copywriter and producer for marketing promotions.

    • Created visual displays for the 2013 CYT Expo.

    • Managed a content calendar for the CYT Blog.

    • Created blog content, executed and monitored it- using WordPress.

    • Authored blog posts, managed contributors, and arranged interviews on a global scale.

    • Steadily increased blog readership- page views grew to an average of 5,137 views per month; 84,902, all time. Tripled page views from 2011 to 2012.

    • Drafted press releases, statements, and fact sheets.

    • Developed and established brand identity in the media and on social media networks.

    • Coordinated and promoted events via social media and other outlets.

    • Managed Facebook strategy and customer outreach.

    • Oversaw the coordination between 6,051+ Facebook friends, and 831 Twitter followers.

    • Tweeted about CYT Affiliates, news, and events.

    • Customized social media pages (Facebook, Twitter, Google+, YouTube, Instagram).

    • Stayed current with social media trends and tools.

    • Drafted quarterly e-newsletters to management.

    • Drafted weekly e-newsletters to subscribers.

    • Managed editorial calendar.

    • Used Mailchimp to create e-newsletters.

    • Project Management of CYT TV.

    • Managed an Editorial Calendar.

    • Wrote episode scripts.

    • Uploaded videos to YouTube.

    • Wrote YouTube titles and descriptions.

    • Tracked analytics.

    • Implemented Salesforce as a CRM.

    • Salesforce Administrator- tracked affiliates and income.

    • Communication with regional and global Managing Directors, Artistic Directors and potential CYTs/leads.

    • Assisted in strategic partnership development.

Social Media Highlights